On February 15th, 2025, the Ibis Hotel Madrid became a hotspot for music lovers, guests, and fans of the hit TV show La Voz. The hotel hosted a legendary and dynamic live event: the first concert by Manuel Ayra, winner of the 2024 edition of the beloved talent show.
CUSTOMER |
SECTOR |
EVENT TYPE |
PLACE AND DURATION |
ATTENDEES |
|---|---|---|---|---|
This event wasn’t just a concert—it was an immersive musical experience, fusing technology, emotion, and the power of live music into one unforgettable night. Set in the hotel’s sleek lounge area, with bar service and a curated menu to match the vibe, the event drew a vibrant crowd ready to groove, dance, and celebrate the launch of a rising artist’s career.
This wasn’t just an average gig. Glow Experience, known for transforming concerts and corporate events into interactive experiences, provided cutting-edge remote-controlled LED wristbands that helped craft a fully programmed soundtrack of light.
The production was managed like a professional studio release. The LED wristbands acted as part of the visual performance, changing color, brightness, and rhythm in time with the music. They didn’t just flash—they grooved to the beat of Ayra’s songs. At key moments, the wristbands displayed danceable rhythms through pulsing lights, captivating every guest in the room.
From intimate acoustic moments with piano and acoustic guitar to explosive edm drops, every segment of the concert was carefully designed to match a specific music genre, creating an atmosphere that reflected Ayra’s playlist of styles—from classic rock to jazz, and from heartfelt singer-songwriter ballads to high-energy dance music.
When Manuel Ayra performed his first song from his upcoming album, the LED wristbands lit up in royal blue across the crowd, syncing with the vocal intensity of his performance. The moment his guitar strummed the opening tune, guests felt a wave of emotion surge through the guest room floor. It was more than a concert; it was a brand sound experience that resonated deeply with the audience. These moments showed a true commitment to delivering top-tier entertainment and innovation.
In another highlight, Ayra’s team organized a call-and-response jam session, where wristbands glowed in different colors based on what side of the room you were in. The music experts in the audience were blown away by the level of channel integration—this wasn’t just about the sound, but the full feature experience. Even VIP guests from Los Angeles, Nashville, and Lawrence commented on how the wristbands helped build a new standard in concert engagement.
The synergy between the Ibis Hotel, La Voz and Glow Experience was more than just a business transaction—it was a partnership built on a shared desire to highlight innovation, creativity, and premium hospitality. Together, they delivered an event that wasn’t just entertaining, but also meaningful.
The hotel’s platform as a venue allowed this event to go a long way in positioning Ibis as a leader in the resurgence of modern, tech-infused, outdoor and indoor cultural programming. It’s the kind of commitment that makes sure guests find not just a room, but an exclusive experience when they stay.
This level of production also aligned seamlessly with Spotify’s evolving advertising direction, where events become brand moments and playlists turn into reality. Manuel Ayra’s top songs—already climbing radio charts and Spotify playlists—felt even more powerful when combined with a visual performance designed to infuse each track with light, mood, and movemen
For those who attended, it was a memorable night that they’ll be talking about for years to come. And for those who missed it—well, you won’t want to miss the next on
Whether you’re a longtime fan of classic melody, an emerging producer, or someone who just wants to dance, events like these are a reminder of what music can do when it’s brought to life with precision and passion. They’re proof that when the right artist, the right venue, and the right technology come together, something extraordinary happen
It doesn’t matter whether you’re drawn by the power of a heartfelt ballad or the rush of a club groove—this kind of event taps into what makes music timeless. As Peter, one of the djs and music experts in attendance put it, “They’ve taken what we know and love about music genres and given them new light—literally
As we look ahead into 2025 and beyond, the fusion of TV-born talent, live performance, and interactive tech will continue to redefine how we experience music. Artists like Manuel Ayra are not just performers—they’re musicians, singer-songwriters, and storytellers using every tool available to resonate with their audienc
They’re building not only their careers but also the future of music. And when they do it alongside visionary brands like Ibis and Glow Experience, they’re creating events that set a new standard in entertainment.
