Synaesthesia Experience by WESTCON

We accompany the synaesthetic experience of Westcon, a technology distributor that, together with Comstor, has been leading the industry for over 40 years.

On November 16, Glow Experience participated in one of Westcon’s most important events in Madrid. The corporation, with extensive experience in providing services in the technology sector, invited its partners to a multi-sensory show in which smell, hearing, taste and touch are involved. In this way, they ended the Westcon Partner Experience 2023 Roadshow, a trip throughout Spain with the aim of meeting their partners in cities such as Valencia or Malaga. The presence of LED bracelets was essential for the light show that took place at the event.

Functionalities used:

Logo con el número 360 refieréndose a grados y una flecha circular

360º Lighting

Icono de un estadio de fútbol

Remote control by zones

Icono de una campana sonando

Notices and alerts

focos

Preload Effects

Icono de controlador de audio: faders, knobs y ecualización.

DMX

Símbolo en negro de tres manos levantadas representando apoyo del público o celebración.

Voting

Ilustración/ícono minimalista del reciclaje

Sustainable bracelets

Dibujo de dos manos aplaudiendo

Encourage applause

Icono minimalista en negro de acceso/entrada

Access control

Dibujo de referencia sobre la posición de un logo

Personalized bracelet

Dibujo de dos notas musicales

Synchronization with music

Icono de un regalo con un lazo

Raffles and prizes

Logo de la empresa organizadora del evento

Immersive experience

The light show has provided the room with an atmosphere in which guests can appreciate the multi-sensory capacity of the event, sponsored by brands such as Crowdstrike, Nokia, Symantec and Netscout.

Mediaspuri, a clandestine nightclub in the centre of Madrid and a haberdashery in equal parts, was responsible for making its premises in Tirso de Molina available for the experience. Guests were able to enjoy hours and hours of interactive and surprising lights, which contribute to the enjoyment of the night and an event to be remembered by all its attendees.

Logo de una marca acompañado de un mensaje de evento, resalta el color azul y rosa

Bracelets and Networking

Hot

LED wristbands create a unique brand identity, making them ideal for corporate activities that are a departure from the everyday and create a new experience for employees. As with Westcon’s Synaesthesia experience, they create an original and relaxed networking environment that is appropriate to the context and conducive to intensifying a sense of belonging. By incorporating LED wristbands into events, companies can foster a captivating atmosphere that keeps participants engaged and connected.

This innovative approach not only enhances interaction among employees but also mirrors the excitement of a modelo band concert experience, where the visual spectacle enhances the overall enjoyment. Ultimately, these wristbands serve as a powerful tool in transforming corporate gatherings into memorable experiences that strengthen team dynamics and promote a vibrant company culture.

Just as Westcon took care of the details of the catering by mixing sweet with savory, using mirrors to disorient guests upon arrival, or displaying artistic murals to test the creative judgment of those present, Glow Experience LED wristbands take any event where the goal is to create great memories for people one step further.

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